Yodel, the UK’s leading independent parcel carrier, has been chosen by The Reading Agency as the official delivery partner of World Book Night for the third year running. Ahead of the event on 23 April, Yodel will be distributing World Book Night books to every corner of the UK and Ireland, helping people across Britain and Ireland to ignite a love for reading.
Run by national charity, The Reading Agency, World Book Night’s ongoing aim is to inspire those who don’t regularly read to pick up a book. The programme also shines a light on volunteering and social action, with individuals, institutions and organisations sharing their love of books with their communities.
Volunteers from across the UK apply to take part in the scheme and, if successful, they give out one or more of twenty titles which have been selected by World Book Night’s editorial committee and specially produced by publishers. Yodel distributes the boxes of books, which volunteers collect from their local library or bookshop to hand out on 23 April. Thousands of institutions including prisons, homeless shelters, colleges and schools also take part in the event with Yodel delivering books directly to them. As well as gifting the selected books, volunteers can also opt to give away their own favourite reads, either bought new or from their own shelves.
In addition to World Book Night’s publications, Yodel also deliver around 3.8 million parcels of books each year, direct into retail chains, independent book shops and to consumers across the UK.
Read more at yodel.co.uk