Yodel delivers 40 per cent more parcels over peak sales promotion weekend.
Over 15.5 million parcels were successfully delivered by Yodel, the UK’s leading independent parcel carrier, between 1 – 24 December – a year on year increase of 11 per cent in figures released today.
On Yodel’s busiest day, 1st December, over 1.2m parcels were delivered to customers across the UK, over 40 per cent more than the carrier’s peak day in December 2013, and the carrier accepted more than 600,000 parcels over and above the forecasted levels agreed with retailers over the Black Friday weekend.
Christmas shopping predictions made by Experian and IMRG * as late as 25 November, while anticipating online spend to set new records, underestimated the level of sales on Black Friday (28 November) by 46 per cent, when £810 million was spent online, exceeding original estimates of £555 million.
Online sales for Cyber Monday (1 December) also exceeded original forecasts by over 10 per cent with £720 million spent online, compared to estimated figures of £650 million**.
Advance notification of promotions, coupled with a mild winter, meant that shoppers waited before they started buying presents and investing in their winter wardrobes, resulting in low parcel volumes during November. The flash sales then triggered a huge and unprecedented spike in parcel volumes coming into Yodel’s network over the Black Friday, Cyber Monday weekend compared to 2013.
Read more at yodel.co.uk