OTTAWA – Canada’s online shoppers love a bargain when it comes to shipping fees, so much so that they will sacrifice fast shipping for free shipping, buy from a competitor who offers free shipping or even delay their purchase because they expect a merchant to offer free shipping soon as part of a promotion.
Online shoppers’ increasing expectations around free shipping are among the key insights Canada Post is sharing with e-commerce merchants in a white paper, “Is the price right? Designing an effective shipping pricing strategy.” The country’s No. 1 parcels company commissioned research to understand which combination of shipping options Canadians prefer. More than 4,000 online shoppers shared their views.
“Canada Post works with retailers of every size to support their growth and success in e-commerce,” says Jennifer Mach, Strategy & E-commerce Market Development, Canada Post. “This research gave us incredible data, which we’ve used to offer small- and medium-sized merchants strategies and tools they can apply as they create, adjust or even experiment with their shipping strategy.”
Read more: canadapost.ca