One of the biggest opportunities in the Apparel Industry is its ability to reach a multitude of consumers.
A company’s website might drive traffic to the store where clothes can be tried on and accessories can be matched up. Now that they have a sense of what the items look and feel like, they will be likely to return to the website for a future purchase.
The ability to see, touch and try products is one of the reasons the apparel industry is growing so quickly.
According to eTail Insights, the apparel industry is predicted to make $86 billion in revenue by 2018 and have a 16% growth from 2013 to 2014.
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