( 28 January 2015 ) Marketing industry leaders have joined forces with Royal Mail MarketReach for a campaign to demonstrate the vital contribution mail makes to advertising success.
Royal Mail MarketReach, the third largest media owner in the UK, is today (27 January) launching the “MAILMEN” campaign.
The campaign, by Publicis Chemistry, is endorsed by five influential industry leaders: Robert Senior, Worldwide CEO, Saatchi & Saatchi Fallon Group; Karen Blackett OBE, CEO MediaCom; Nik Roope, Founder, Poke; Elspeth Lynn, Executive Creative Director, M&C Saatchi, and David Robinson, Sales and Marketing Director, The Sun. The campaign includes the following ad lines:
“Charming. Persuasive. Motivating. And for once I’m not talking about myself,” Robert Senior, Worldwide CEO, Saatchi & Saatchi Fallon Group.
“After 20 years planning TV I’ve discovered a new channel,” Karen Blackett OBE, CEO, MediaCom.
“On your 100th birthday, you’d be disappointed if the Queen only sent you an email,” Nik Roope, Founder, Poke.
“A great idea can come from anywhere including through the letterbox,” Elspeth Lynn, Executive Creative Director, M&C Saatchi.
“If there’s a better way to talk to people, I’ll eat my hamster,” David Robinson, Sales and Marketing Director, The Sun.
The campaign, targeting clients, media planning and buying agencies, creative agencies and marketing decision-makers at the top 3,000 advertisers, combines digital, press and OOH, and direct marketing including staged direct mail and emails, and promotes Royal Mail MarketReach’s in-depth research programme, The Private Life of Mail.
Read more at royalmailgroup.com