Case Study: Raising Direct Mail Response Rates with DHL Global Mail

The University of Dayton increased its response rates from prospective applicants by sending admissions literature in DHL Global Mail Branded Envelopes.

A smarter way to send direct mail
For high school seniors, the college admissions process is about standing out in a crowd. The same is true for colleges themselves. They compete fiercely for the attention of prospective applicants as they market their institutions through direct mail. Students are inundated with admissions literature, making it difficult for colleges to set themselves apart.

The challenge of breaking through to direct mail recipients is not unique to colleges, but leave it to an institution of higher learning to implement a smarter solution. Working with DHL Global Mail, the University of Dayton is taking an innovative approach to ensure its mailings get opened.

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