Mexico City, March 03, 2015
Survey highlights preferences for in-store purchases, mobile usage and expedited shipping
Today, UPS® (NYSE: UPS), a global leader in logistics transportation services, and comScore, Inc. (NASDAQ:SCOR), a leader in measuring the digital world, released the second UPS Pulse of the Online Shopper™global study highlighting emerging trends from the leading e-commerce markets in Mexico, Brazil, Europe, Asia, and the U.S. Some of the global findings include:
- Online shoppers want alternative delivery locations and more payment options
- Mobile is a catalyst to omnichannel shopping and retailers should address limitations
- Free shipping is still important along with a greater emphasis on returns
Mexico online shoppers have an eclectic style, purchasing more in store than any region, yet extensively using mobile and social media when shopping online. When shopping with multi-channel retailers, Mexican consumers have the highest preference for purchasing in a physical store at 45%, while 44% prefer to purchase online, either on their laptop or smartphone.
Read more: ups.com