Study Reveals European Online Shoppers Demand Flexibility

Brussels, March 03, 2015

Smartphone Comparisons and Social Media Influence Purchase Decisions

UPS (NYSE:UPS), a global leader in logistics and transportation services, and comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the second UPS Pulse of the Online Shopperâ„¢ Europe study, analyzing what drives an online shopper’s full path to purchase. Results show the advent of the ‘flex shopper’ – an online buyer who easily switches channels and devices when evaluating and purchasing products.

The European version is part of a global study that examines emerging trends from Asia, Brazil, Mexico and the U.S. Key global findings include:

  • Online shoppers want alternative delivery locations and more payment options.
  • Mobile is a catalyst to omnichannel shopping and retailers should address limitations.
  • Free shipping is still important along with a greater emphasis on returns.

Convenience Dominates the Shopping Landscape

European consumers expect a compelling online and in-store shopping experience, and the flexibility to choose when and how they receive their items. Online shoppers across markets are looking for alternative delivery options, especially in Europe where 32% said they would prefer their online order be delivered to locations other than their home, an increase from the previous edition of the survey.

Read more:

See Also